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Salt Lake City Office

2150 East 1300 South,

Suite 500
Salt Lake City, UT 84106

Financial Strategies for Women

Where You Are, Where You Want to Go, and How to Get There

Where You Are, Where You Want to Go, and How to Get There

Women view the world of investing through different lenses. At TruNorth Investment Management, we understand the challenges and special considerations unique to women.  As women our goals include our families, causes we care about, and our employees if we are a business owner. We can work together to help you recognize your goals, create a road map that involves you day to day as much or as little as you would like to be involved. Most importantly we can create a plan together that enables you to clearly see where you are, where you would like to be and how to get you there.


As Women, We Need to Invest in Ourselves

As women most of us will have a time in our lives when we will be the ones making the decisions about our finances alone either by choice or by circumstances.

While we are busy caring about others we sometimes forget to make ourselves a priority. Just like on an airplane, when the oxygen mask drops down, we are instructed to put on our own oxygen mask first, so we can continue to care for those traveling with us. The same principal holds true for our financial wellbeing. The truth is that women need to start putting themselves first. And in fact a recent study of female executives age 45 to 70 found that women are concerned about meeting their long term goals.

  • 62% of women listed having enough money to retire as a top priority
  • 49% (nearly half) are concerned about outliving their income
  • Funding health care is another concern for 46% of these same women executives

    (source: MetLife Study of Finances and Female executives, MetLife Mature Market institute and women’s Institute for Secure Retirement) WISER 2010)


The Long Run: Women and Retirement

The Long Run: Women and Retirement

For women, retirement strategy is a long race. It’s helpful to know the route.
Learn More
Helpful Retirement Strategies for Women

Helpful Retirement Strategies for Women

Learn how to address the challenges that women face when planning for retirement.
Learn More

The Confidence Gap

There is a serious confidence gap for many women investors. A survey of women, ages 25-68, found that while 80% of women surveyed agree that maintaining their lifestyle in retirement is a top priority, only 18% of them were very confident they can achieve that goal. The 62-point confidence gap is alarming. Many times we find that women are well prepared but don’t have a good way to measure their level of preparedness. Sometimes it is an education process, of proactive planning that can help bridge this gap.

(source: 2006-2008 Prudential Study: Financial Experience and Behavior among Women, conducted October 2007)

Bridging the Confidence Gap

Bridging the Confidence Gap

In the world of finance, the effects of the "confidence gap" can be especially apparent.

When You Find Yourself Alone and In Charge of Your Finances.

Things we need to consider: organize and catalog, explore and implement when appropriate. Who do I need to contact and what do I need to do about:

  • Insurance Policies
    • Annuities
    • Life
    • Long Term Care/Critical Care

  • What to do with all of this stuff
    • Checking and savings accounts
    • Credit cards
    • Mortgages and Leases
    • Retirement accounts, IRA, 401(k)
    • Investment accounts
    • Mutual Funds, ETF accounts
    • Certificates of deposit
    • Social Security, Pension, Widow Benefits

  • Legal Documents
    • Will/Trust
    • Power of Attorney, Medical and Durable
Suddenly Single: 3 Steps to Take Now

Suddenly Single: 3 Steps to Take Now

Have you found yourself suddenly single? Here are 3 steps to take right now.
Divorce Strategy

Divorce Strategy

I am a resource and advocate for my clients. As a financial advisor, I assist with divorce strategy and asset management. I help spouses get the best possible financial outcomes in their divorce. I work closely with their attorney by providing critical financial advice on an “as needed” basis throughout negotiations.

I assist the client and their attorney in uncovering and understanding all the assets being divided; I illustrate financial planning choices to assist in settlement options that can aid with the decision making process. This can help support the client to make the transition to being financially independent. 

Post-divorce, I track the assets being divided to ensure that my client receives the assets specified in the marital settlement agreement and help craft a new financial roadmap going forward.

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